11 Simple Ways to Attract Families for Your Vacation Rental

This year was jammed packed with traveling for us and our luggage was heavier/bulkier with a new little one in tow. We attended two out-of-town weddings, completed repairs at our beach condo, celebrated Ann’s niece’s First Communion, enjoyed a family vacation/reunion—whew, and we have a couple of more trips coming up to close out the year. We know firsthand that traveling with an infant, toddler and/or older children can be a handful so we do our best to create a family-friendly home for guests to stay in. Most guests that stayed in our vacation rentals this summer were families and traveled to Atlanta for a family vacation, family reunion or graduation.

Here are 11 simple and easy things you can do now to attract families for your vacation rental:

Update your listing

  1. Specify that your home is suitable for infants (under 2 years) and children (2-12 years) and how they can use your home (i.e. retreat/reunion).
  2. Indicate the maximum number of people you allow in your home. Family groups tend to be larger and we accommodate up to 10-12 family members.
  3. When guests send an inquiry or make a reservation, pay close attention if they tell you if they are traveling with any infant. Ask them what’s the baby’s age and let them know you have amenities for infants available.

Add family-friendly amenities

  1. Include items like travel crib, baby bathtub and high chair to help lighten the load for guests traveling with infants.
  2. Be sure to leave clean baby towels and linens, baby shampoo & body wash too.
  3. For toddlers, older kids, teenagers and adults offer movies, toys, books and board games to keep the fun going.

Protect your dishware and furniture

  1. Include additional plastic dishware set and cups just for the kids.
  2. Be practical with your home decor including stain-resistant fabrics, high-quality and sturdy furniture and do not display anything fragile or valuable.
  3. For groups who are planning a retreat or reunion, make sure to have extra folding chairs, tables and pop-up tents stored in the garage for use.

Helping them spend quality time together

  1. Create multi-purpose spaces so families can break out into different groups and enjoy your home: main living area, finished basement and outdoor living area.
  2. Transform your backyard to a space where the kids can roam and adults can relax in outdoor living area. Offer patio furniture, 5-burner grill, cornhole boards and bags, football, soccer and a basket of bubble wands.

Families are great guests for vacation rentals

We love hosting families. It’s the whole reason why we became Airbnb hosts. We booked a vacation rental for a wedding and all of our family members stayed in one lovely home. We’ve had plenty of families that were respectful and courteous of our home as if it were their own. We find that these guests tend to share more details about their reasons for travel and communicate any special needs they might have. Families are also more likely to stay together at a vacation rental than hotels because it allows members to be together in one space and share meals together and spend some quality time with one another. To get more ideas, check out our listing for Spacious & Beautiful Home in Quiet Neighborhood.

Thank you for reading! Leave us a comment and let us know what are your must-have amenities when you’re traveling with your families!

–Victor & Ann


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